BBA in E-Commerce & Digital Marketing: Course Details & Career Scope

To promote the business online and use digital technology to put your business online, all these knowledge and techniques you learn in the BBA in E-Commerce and Digital Marketing Course. The duration of this course is 4 years to prepare students for business. The curriculum covers online business strategy, web development, social media marketing, consumer behavior, e-commerce law, and data analytics.

This degree aims to equip students to handle the fast-paced changes in the digital economy where online marketing and business tactics have a growing impact. The course blends book learning with hands-on practice allowing students to gain skills to run e-commerce operations, build and oversee effective online marketing efforts, and study market shifts. When they finish, students will be ready to tackle these challenges head-on.

Course Highlights

Course Advantages

1. Various industries seek out talented digital marketing experts: real estate, hospitality and tourism, B2B and B2C sectors, online and retail, consulting, manufacturing, import and export, plus many other fields offer chances to build a digital marketing career.
2. Digital marketing is a non-technical subject you can learn and apply. After getting an MBA, you can sign up for any online marketing or digital advertising course; you just need internet-worthy credentials.
3. Digital marketing covers many areas: SEO social media, copywriting, content creation online ads, conversion optimization, and inbound marketing. It helps to get a basic grasp of each to develop some skills.
4. Digital marketing skills are in high demand. To build experience and a portfolio, you must land a competitive internship or entry-level job in advertising - the conventional career path. But the digital marketing and advertising world offers chances to kick off your career even before you snag that first job.

Admission Eligibility 

1. To obtain admission into the course, an individual must qualify for the 10+2 from any recognized board; such can be even a commerce stream with preferably commerce studies.
2. Applicants must have 55% marks in aggregate in the 10 + 2 board examination.
3. The minimum aggregate must be six percent less in favor of reserved categories (SC/ST).
4. Entrance Examination to clear are: CUET, SET, IPMAT, and NPAT.

Course Syllabus

Career Options

People working in digital fields need to keep up with new tech, methods, and trends as the online world changes fast. A solid career might depend on great job options plus good salaries. New grads might find themselves flooded with roles across many industries, from tech and finance to retail and consumer goods.

Marketing in the digital market stands witness to the sectoral growth of 40% during the past five years, signifying an upward curve persisting still further. When contrasted however with the outset of the digital revolution, the evolution is remarkable in this particular area. The prospects for the future in data analytics, SEO, social media marketing, content marketing, and many more are huge.

After completing their BBA in Digital Marketing, students may opt for:

• Higher Education - They can go for a PG Diploma or MBA in digital marketing. One can opt for any different online digital marketing courses leading them to a good job.
• Getting a job - One can get a good wage by beginning his or her employment in a digital marketing company.

FAQs

What are the purposes of digital marketing and e-commerce?

Digital marketing, Social media, Email, Exhibition advertising, and others use an online channel that consumers download and engage with. E-commerce is the online revolution for businesses and services.

What was covered by E-commerce?

Books, music, and notes are examples of everyday practices, while there are three sub-segments of e-commerce online, electronic marketplace, online, and blue.

Will I be a restless carrier after this?

Thus, the advantages and possibilities of digital marketing provide detailed information to those seeking the perfect job. Digital marketing provides a lively, fun, and rewarding business environment, with plenty of opportunities for opportunity creation and new opportunities.