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Online MBA in Marketing & HR Management
Link copied to ClipboardThe online MBA in Marketing & HR Management is a 2-year postgraduate dual specialization program that provides advanced knowledge and skills in two vital functional domains of management - Marketing and Human Resource Management.
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Offered By -1 Universities
Course Duration - 2 years
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Online MBA in Marketing & HR Management
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Online MBA in Marketing & HR Management : Overview
Brief overview of the online MBA in Marketing & HR Management
The online MBA in Marketing & HR Management is a 2-year postgraduate dual specialization program that provides advanced knowledge and skills in two vital functional domains of management - Marketing and Human Resource Management.
This highly valued management program equips students with the expertise to develop marketing strategies, manage brands, oversee marketing campaigns, hire and manage talent, design compensation plans, ensure compliance, and drive organizational development initiatives.
The objective is to prepare well-rounded managers to handle modern organizations' critical marketing and HR responsibilities. Students gain conceptual knowledge and practical skills to succeed in marketing roles like a brand manager, marketing campaign lead, market research analyst, product manager, HR roles like HR business partner, talent acquisition specialist, compensation & benefits manager, and training manager.
Read this Blog for More Info- Explore Trending Combinations of Online MBA in Dual Specialization
Key highlights Of The online MBA in Marketing & HR Management
- Minimum eligibility is a bachelor's degree in any discipline - This dual specialization management program is open to graduates from any academic background like commerce, engineering, sciences, arts, etc. There are no restrictions on streams.
- The 2-year online delivery mode suits fresh graduates and working professionals. The online mode, coupled with a 2-year duration, provides new grads and working professionals flexibility to acquire this management qualification alongside their current jobs or academic pursuits.
- Marketing subjects cover brand management, digital marketing, CRM, retail marketing, marketing analytics, and communications. The marketing curriculum provides in-depth knowledge of strategies for building brands, advertising, utilizing digital & social media platforms, tracking sales metrics, understanding consumer behavior, optimizing retail channels, and effective communications.
- HR subjects cover recruitment, performance management, compensation, organizational development, HR policies, and metrics. The HR curriculum covers key aspects like recruitment, designing optimal policies for employee performance evaluation, compensation, training, organizational culture, and HR metrics tracking.
- Specialized electives allow customizing the program as per interest in marketing or HR - Students can choose electives to tailor the learning as per their interest to build a deeper focus in either marketing or HR.
- Abundant career opportunities in marketing, advertising, HR consulting, talent acquisition, training, compensation, etc. - Graduates can explore opportunities across the marketing mix, brand management, various HR generalist & specialist roles, training, etc.
Also Read: What Is MBA Dual Specialization? – Detailed Guide 2024
Eligibility For The online MBA in Marketing & HR Management
The eligibility criterion for the online MBA Marketing & HR Management program is graduation in any discipline from a recognized university. There are no restrictions on the academic background. Both fresh graduates and professionals from any field, like engineering, arts, commerce, etc., can pursue this course to build expertise in marketing and HR domains. The minimal eligibility makes this dual specialization course accessible to all graduates looking to transition into marketing and HR careers.
Career Opportunities After Completion The online MBA in Marketing & HR Management
- Brand Manager: Responsible for marketing strategy, brand positioning, campaign creation, and budgeting for brands in FMCG/consumer durables/telecom companies.
- Marketing Campaign Manager: Plan and execute campaigns across media channels, track ROI, manage agencies, and generate leads through online and offline campaigns.
- Social Media Marketing Manager: Create social media strategy for brands, manage promotions through social platforms, and generate engagement among target audiences.
- SEO Marketing Manager: Undertake keyword research, optimize website content, manage pay-per-click campaigns, and analyze traffic metrics to improve search engine rankings.
- HR Business Partner: Act as a point of contact for business leaders, guide on people management issues and employee development, and help align HR initiatives to business objectives.
- Talent Acquisition Specialist: Recruit talent by promoting open positions, screening applicants, conducting interviews, and hiring the best candidates per the company's needs.
Also Read: Online MBA Admission 2024 - Eligibility & Top College
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Frequently Asked Queries
The scope is immense as both are critical functions in every large, medium, or small organization. Marketing creates demand for products/services and builds brands while HR acquires, develops, and retains the talent needed to run operations. Hence, companies will always need professionals in these domains.
The curriculum includes digital marketing, social media marketing, marketing analytics, brand management, advertising, retail marketing, customer relationship management (CRM), services marketing, and communications.
No, graduates from any academic background like engineering, sciences, arts, commerce, etc., can pursue this course. The specialized curriculum will provide any graduate with the required domain knowledge in marketing and HR.
No, fresh graduates can also pursue this course. Some universities may consider work experience during admissions, but it is not mandatory. The course equips both freshers and experienced professionals.
